What taste is
Taste is the ability to recognize what works—in type, color, spacing, and interaction—and to prefer it over what doesn’t. It’s built through exposure, practice, and reflection.
It’s not about following trends. It’s about developing a reliable sense of quality that you can apply across projects and constraints.
How to develop it
Study work you admire and work you don’t. Name what makes the difference. Recreate things by hand to feel the decisions behind them.
Ship work, get feedback, and compare your intent with the result. Over time, your taste becomes a faster, more accurate guide for decisions.